The team is meeting every Tuesday night for the next two months. Their goal is to have a strategic plan outlined and prepared to present to the full Administrative Board in July.
At their first meeting, the team discussed the objective of the group, resources they will use and their experiences in strategic planning.
John Phillips led the team through an exercise based on Richard Rumelt's book, Good Strategy, Bad Strategy: The Difference and Why It Matters. The team was asked to offer a "diagnosis" for a condition that connects our community and our church, to consider guiding principles that would shape our problem solving and to list comprehensive actions that could be taken to change outcomes.
The team created the "diagnosis": there is a growing number of people in our community who have no affiliation with a church and those people are not likely to come through Brighton First's doors. They team determined that their guiding principle would be: Brighton First congregation members are called by God to do ministry outside the walls of the church. The team suggested several coherent actions from effective marketing to relevant ministries to equipping congregation members to offer invitations.
The exercise was not intended to create strategy immediately, but to offer practice in the process.
If you are interested in learning more about our Strategic Planning work, contact John Phillips. Members of the Strategic Planning Team include: John Phillips, Sherry Parker, Dan Welton, Vince Killewald, Cheryl Colloton, Marsha Ikle, Ron Matkin, Bill Thorsen and Olivia Karaska.
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| Richard Rumelt suggests in his book, Good Strategy, Bad Strategy, that there is a core content for any effective strategy: diagnosis, guiding policy and coherent actions. |
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