As part
of the strategic plan set out by the Administrative Board of Brighton First,
the Communications Team is creating policy and practices for
effective communications. This includes communications within our church and
with the general public.
Primary
areas being discussed are website and social media presence, consistency in name
and logo use, and excellence in print media. Church leaders will have guidelines for
submitting news and announcements in the media sources that Brighton First uses
including: bulletins, worship screen images, web site, Facebook, fliers, postcards and
posters.
The
Communications Team is currently discussing changes to the newsletter. This publication, which appears 9 - 10 times per years is both mailed and emailed to church members. Changes could include reducing the number of newsletter issues per year or replacing the newsletter
with monthly mailed bulletins to those who cannot attend worship. The bulletins
contain much of the same information found in monthly newsletters.
The
biggest shift in communication practice will be a more active web site. After
consulting with the communications director of the Detroit Annual Conference,
Mark Doyle, the team has determined that all announcements and activities from
Brighton First will be available on the web site. Best practices of dynamic churches included directing both congregation members and those seeking a new church home toward the church's web site.
Brighton First's web site, currently being redeveloped, will eventually include
sign ups and links for people to pay for events and give to mission projects on line
through debit card, credit card or Pay Pal.
If you
have any questions, contact Rev. Dr. Sherry Parker-Lewis.
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