Tuesday, May 16, 2017

Improving Communications at Brighton First

As part of the strategic plan set out by the Administrative Board of Brighton First, the Communications Team is creating policy and practices for effective communications. This includes communications within our church and with the general public.

Primary areas being discussed are website and social media presence, consistency in name and logo use, and excellence in print media. Church leaders will have guidelines for submitting news and announcements in the media sources that Brighton First uses including: bulletins, worship screen images, web site, Facebook, fliers, postcards and posters.

The Communications Team is currently discussing changes to the newsletter. This publication, which appears 9 - 10 times per years is both mailed and emailed to church members. Changes could include reducing the number of newsletter issues per year or replacing the newsletter with monthly mailed bulletins to those who cannot attend worship. The bulletins contain much of the same information found in monthly newsletters.

The biggest shift in communication practice will be a more active web site. After consulting with the communications director of the Detroit Annual Conference, Mark Doyle, the team has determined that all announcements and activities from Brighton First will be available on the web site. Best practices of dynamic churches included directing both congregation members and those seeking a new church home toward the church's web site. 

Brighton First's web site, currently being redeveloped, will eventually include sign ups and links for people to pay for events and give to mission projects on line through debit card, credit card or Pay Pal.

If you have any questions, contact Rev. Dr. Sherry Parker-Lewis.

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