Saturday, February 2, 2019

Church Logo Reflects Heritage, Expanding Mission Field

Our church logo cross has been updated and will begin to appear in church publications in February. The blue logo cross, with hints of our United Methodist "cross and flame" denominational logo, also contains the hopeful symbol of growth. The hint of water and land lifts up the two campuses and the circle shows unity.

Another feature of the new logo is that rather than the Brighton location emphasis, the primary words in the logo are now "First United Methodist Church", with campus locations following.

First United Methodist Church and Wesley United Methodist Church of Whitmore Lake agreed in April 2018 to become one church with two locations. The "adoption" agreement that brought the members of Wesley UMC into ministry at First UMC included a provision for reconsideration of church name.

In the fall of 2018, Ms. Pauline Schaffer convened a group of church members to make recommendations concerning our church name. The group agreed that "United Methodist" should stay in the name. They also agreed that the name should not highlight either the community of Brighton nor Whitmore Lake. After several meetings, they did not have a strong alternative to the church's current name First United Methodist Church. In fact, some suggested that this name could continue with a "rebranding".

We engaged graphic artist Ms. Samantha Tumolo, who had designed our current logo, to rethink how our logo could reflect the reality of two campuses and allow the flexibility of growing to more campuses in the future. After she worked through December to refine the design, the church Church Name Committee and the church's Administrative Board reviewed the logo and the "rebranding" shift from Brighton First to First United Methodist Church. The consensus was to adopt the updated logo.

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